“Success Online Belongs to Those Who Know Who They’re Talking To”
Digital marketing is a significant part of all our lives, whether we notice it and whether we want it or not. We venture deep into its thickets with the most fitting guest, Vassilena Valchanova, to talk about the many faces of success online, the ethics of marketing and whether it is a craft of creativity or simply a set of rules.
02Where Did All the Hate Come From? Is There a Way Out?
I've read the headline, and I already hold an extreme opinion. Time for a nasty comment—let the hating begin! But where did all this aggression come from, why must we answer rudely even when we merely disagree with the person behind the other profile, and is there any way to save ourselves from the exhausting hate of online conversation?
03Truth or Dare?
Where did the professions whose job is to create content for an audience begin, and where have they ended up? Who still fights for the truth, and should that matter to us today? Where did influencers come from, and why is it important to understand their place at the end of this long chain of professions?
