What Do the World's Tech Titans Read?
Do the world's tech leaders read books? What are the favorite reads recommended by Elon Musk, Sam Altman and Mark Zuckerberg? Will you find some overlap with your own literary taste, or is there no such topic at all? In Bulgaria it isn't fashionable to talk in the media about what we read. Journalist and translator Daniel Penev got me thinking about this during his visit. Yes, you'll probably remember the notorious Winnetou as someone's favorite book and… that's it. It isn't like that everywhere. In both West and East, the people who end up in the spotlight love to talk about books, about their favorite authors, about the literature that helps us keep going. Well, it's time we started doing it here too!
02What's in Apple's Name? The Stories Behind the Web's Biggest Brands
Are Java and JavaScript cousins, and if they have nothing in common… why do they have such similar names? Why did Apple pick something as overused as the apple for its name and symbol? What on earth is… Adobe? Or Google? Does Lenovo have anything to do with Lenin? “That which we call a rose by any other name would smell as sweet,” says Juliet, as quoted by Shakespeare. And would what we call Apple or Amazon smell as sweet under another name? We can only guess. But behind the names of the online world's biggest players there are sometimes funny stories. In the lines that follow, we'll run quickly through some of the most instructive and unexpected ones.
03Facebook → Instagram → TikTok… What Comes Next?
Social networks keep evolving as technology advances, generations change and countless other forces come into play. So what comes next? What will the social networks that rule after today's giants fade look like, what kind of content will they offer, and how will they win us over? Social networks have become the greatest technological and social phenomenon of our time, and they still promise more than a few surprises…
04NFTs: Paying Millions for… Nothing
$69,346,250… for a file containing 5,000 images. More than $2 million to buy a tweet… Has the world gone mad, or are we witnessing a fundamentally new technology that lets us buy and sell unique assets?
